FOR IMMEDIATE RELEASE – March 18
Kansas City Wizards Become 1st MLS Club to Launch a Team-Specific “Boom” for Firefox Web Browsers
MLS Partnership with Innovative Web-Technology Company Brand Thunder Allows Fans to Remain Better Connected to Team Websites
(March 18, 2009) – The Kansas City Wizards became the first Major League Soccer club to launch a team-themed Firefox web browser Wednesday through a partnership with innovative web-technology firm Brand Thunder. By using the “Boom,” as the plug-in is known, Firefox users will be able to navigate directly to key pages at kcwizards.com from anywhere on the web. Visit www.kcwizards.com/browser to download the Boom and see screen shots of a Firefox browser with the Wizards Boom installed.
“We are very proud to be the first MLS team to work with Brand Thunder on a custom Firefox Boom,” Wizards New Media Manager Kyle Rogers said. “Soccer supporters are technology-minded and have embraced all previous additions to our online portfolio from our official blog Hillcrest Road to the January launch of our Twitter page and our other social-media components. Our fans will also make great use of this new web-based feature.”
Kansas City’s Boom will include RSS feeds from kcwizards.com and hillcrestroadblog.com and links to the team’s social media pages on Facebook, MySpace and Twitter. Booms are lightweight active customizations that can include themes, toolbars, sidebars and other content or functionality. Users can dynamically switch between Booms without restarting their browser. Other MLS clubs will produce their own customized Booms in the weeks to come, and MLS will create a Boom for League fans.
Kansas City begins the 2009 Major League Soccer season this Saturday, March 21 at 7:30 p.m. CT against Toronto FC at CommunityAmerica Ballpark. A limited number of single-game tickets for the Home Opener are still available, as are season ticket packages for 2009 that start as low as $180. Contact the Wizards at (913) 387-3400 for tickets or visit www.kcwizards.com. For individual tickets, contact Ticketmaster via phone at (816) 931-3330 or online at Ticketmaster.com.
About Brand Thunder
Formed in April 2007, Brand Thunder creates a more persistent presence between corporate brands and their Internet consumer through its branded-browser customization, which leads to increased website visits and revenue. Through a software installation, end users change the look and feel of their Internet browser into an immersive experience from their favorite sports team, entertainment franchise or internet site. The customized browsers feature official logos, colors, content and functionality, but can also extend capabilities including video, music players or other Internet widgets. Current business partners and clients include the Huffington Post, Major League Soccer, NASCAR, NCAA, NHL, Starpulse.com, Universal Music and Yahoo!. Samples can be found at http://brandthunder.com/gallery/.
About the Kansas City Wizards
In 2009, the Kansas City Wizards enter their fourteenth season in Major League Soccer (MLS) and the third full season under the innovative vision of Kansas City-based ownership group OnGoal. The organization possesses the drive to spearhead new ideas and make the Wizards the premier organization in MLS through an entrepreneurial spirit and first-class customer service. Kansas City was introduced as one of the 10 charter members of MLS on June 6, 1995. The League continues to grow and will contain 15 teams in 2009 and 16 teams in 2010. The Wizards have captured two major championships in team history, the 2000 MLS Cup and the 2004 Lamar Hunt U.S. Open Cup trophies. The Wizards continue to strive for excellence on and off the field and pride themselves on their ability to touch lives in the Midwest and make Kansas City a better place to live through philanthropic activities.